As Internet becomes part of everybody’s life, not only 15 to 25 generation, but also to Mature Adults and Children, there is an open window for those who dare to jump through and take the lead over the competition.
Why should your company take Internet as a serious trend that will turn the World head over heels? let’s take a look at the following facts:
- 82% of ABC,D Segments use Internet as a primary source of information before taking a purchasing decision towards a brand, for instance: Cars, Digital Cameras, Houses, Flats, Computers, Special Clothes, Books, Travel, Music… jump and surf the wave or get crushed against the rocks
- Whether you like it or not, there is no way to avoid people talking and spreading the word all over the cyberspace about your brand or product. It is better to take the bull by the horns and face the digital buzz instead of being stabbed in the back by your unsatisfied consumer or smart competitor.
- Younger generation spend more time Online than in front of a TV, meanwhile they are “TVing” (this is a word that does not exist, but it should, at least in my vocabulary), they are texting, zapping, listening, talking on the cell, all at the same time, so the question is, fully connected or totally distracted?
Here you have some tips to deal with these facts:
- Focus on the online experience of your consumer, having a Website it is not enough. If you skipped the Website story, do not worry, it already belongs to the past, try to create an Online consumer experience
- If you do not like the idea of being stabbed, create an interaction space with your consumers, and at least get the punches in the face.
- Think your marketing effort across digital channels; cross-marketing techniques are a powerful weapon to seduce the younger generations.
Strike before dawn and embrace the digital world.