Crossmedia

Edad: Entre 22 y 35 años

Sexo: Indistinto

Disponibilidad para viajar: No

Realocarse fuera del país: No

Competencias Personales:

1.  Perseverante

2.  Tolerante a la frustración

3.  Proactivo 

4.  Perfil innovador “Qué respire internet”.

Competencias Profesionales:

1.  Inglés: No necesario

2.  Graduado de Universidad, Licenciatura en Diseño Gráfico o afín.

3.  Deseable especializaciones o Maestría.

Competencias del negocio:

1.  Conocimientos Avanzados: Herramientas Web, Herramientas de Diseño.

2.  Conocimiento avanzado de Base de datos (SQL Server, MySQL, Access)

3.  Experiencia en años: 3

4.  Experiencia en Agencias de Medios, Agencias Digitales en el área de Producción o Medios.

5.  Muy buen nivel de diseño gráfico y web.

6.  Muy buen nivel de animación, conocimiento de HTML y CSS.

7.  Conocimientos Avanzados: Herramientas Web, Herramientas de Diseño.

Compensación:

Sueldo: A tratar.

Prestaciones de Ley.

Otros:

Incorporación inmediata

Enviar CV a: patricia.rendon@crossmedia.com.mx

Puesto: Research and Web Analytics

 Edad: Entre 27 y 40 años

Sexo: Indistinto

Disponibilidad para viajar: No

Realocarse fuera del país: No

Competencias Personales: 

1.       Estratégicas – Para identificar necesidades y traducirlas a indicadores

2.       Analíticas – Para interpretar resultados y desarrollar conclusiones estratégicas

3.       Trabajo en equipo

4.       Capacidad de comunicación 

5.       Proactivo

Competencias Profesionales:

1.  Inglés avanzado

2.  Graduado de Universidad, Licenciado en Mercadotecnia, Informática

3.  Deseable especializaciones o Maestría.

Competencias del negocio:

1.  Conocimiento de AdServer

2.  Conocimiento avanzado de Base de datos (SQL Server, MySQL, Access)

3.  Conocimiento avanzado de exel

TIPO DE EXPERIENCIA: Experiencia dentro de mercadotecnia para internet así como en el análisis de información. 

Dominio de Google Adwords y Analytics, Omniture: Nivel administrador y usuario avanzado.

PROGRAMAS COMPUTACIÓN: Google Analytics y Omniture

 Herramientas de Research

1.       Comscore

2.       Ibope 

3.       TGI 

4.       Alexa 

Compensación:

Sueldo: A tratar.

Prestaciones de Ley.

Otros:

Incorporación inmediata

Enviar CV a: patricia.rendon@crossmedia.com.mx

Edad: Mínimo 25 años

Sexo: Indistinto

Disponibilidad para viajar: No

Realocarse fuera del país: No

Competencias Personales:

1.  Ordenado y sistemático, orientado a procesos

2.  Criterio para priorizar tareas, cumplimiento de deadlines y resolución de problemas

3.  Proactivo y propositivo, pensamiento estratégico a corto y largo plazo

Competencias Profesionales:

1.  Inglés avanzado

2.  Graduado de Universidad, Licenciado en Informática, Sistemas o Marketing

3.  Deseable especializaciones o Maestría (administración de proyectos).

Competencias del negocio:

1. Experiencia 3 a 5 años en agencia digital

2. Conocimientos avanzados de estrategia digital (SEM y/o Display)

3. Dominio de Google Adwords y Analytics

4. Amplia capacidad de análisis de métricas

5. Conocimiento de adservers y web analytics (reportes)

6. PROGRAMAS COMPUTACIÓN: Manejo de herramientas online, internet, portales, buscadores, redes sociales.

Compensación:

Sueldo: A tratar.

Prestaciones de Ley.

Otros:

Incorporación inmediata

Enviar CV a: patricia.rendon@crossmedia.com.mx

Edad: Entre 25 a 25 años.

Sexo: Indistinto

Disponibilidad para viajar: No

Realocarse fuera del país: No

Competencias Personales: 

1.       Estratégicas – Para identificar necesidades y traducirlas a indicadores

2.       Analíticas – Para interpretar resultados y desarrollar conclusiones estratégicas

3.       Trabajo en equipo

4.       Capacidad de comunicación

5.       Proactivo

Competencias Profesionales:

1.- Ingles

2.- Conocimiento de PMI

4.- Graduado de Universidad, Licenciatura en Administración de Empresas, Mercadotecnia, Informática o afín, Ingeniería en Sistemas o afín.

Competencias del negocio:

Experiencia 3 a 5 años en agencia digital

Conocimientos avanzados de estrategia digital

Especialista en Análisis de Información

PROGRAMAS COMPUTACIÓN: Manejo de herramientas online, internet, portales, buscadores, redes sociales

Compensación:

Sueldo: A tratar.

Beneficios:  Prestaciones de Ley

Otros:

Incorporación inmediata

Enviar CV a: patricia.rendon@crossmedia.com.mx

Edad: Entre 30 a 40 años.

Sexo: Indistinto

Disponibilidad para viajar: No

Realocarse fuera del país: No

Competencias Personales:

1.       Estratégicas – Para identificar necesidades y traducirlas a indicadores

2.       Analíticas – Para interpretar resultados y desarrollar conclusiones estratégicas

3.       Trabajo en equipo

4.       Capacidad de comunicación

Competencias Profesionales:

1.- Deseable especializaciones o Maestría (administración de proyectos)

2.- Ingles avanzado

3.- Conocimiento de PMI

4.- Graduado de Universidad, Licenciatura en Administración de Empresas, Mercadotecnia, Informática o afín, Ingeniería en Sistemas o afín.

Competencias del negocio:

Experiencia 3 a 5 años en agencia digital

Conocimientos avanzados de estrategia digital

Conocimiento planeación de medios

Conocimiento en Análisis de Información

PROGRAMAS COMPUTACIÓN: Manejo de herramientas online en dominio (como consumidor en Internet ej. Portales, buscadores, redes sociales, etc.)

Compensación:

Sueldo: A tratar.

Beneficios:  Prestaciones de Ley

Otros:

Incorporación inmediata

Enviar CV a: patricia.rendon@crossmedia.com.mx

There is no doubt that mobile phones and by and large all mobile devices are the new fad of the digital scenario, but there not so many companies making money out of it…why?
 
Let´s take a look at the mobile phone as a means of delivering advertising, it seems perfect for such a purpose: Just like underwear, everyone carries a Mobile Phone almost always, in addition location based services can help marketers not only to deliver relevant adverting based on position, but infer the lifestyle of the owner, by matching the different areas of a city to certain social level associated to the specific neighborhood
 
Thus from a technical point of view, this can be easily done; however this strategy is highly dependent on the carriers interest in exploring the advertising business. Most of them will be very keen on diving into the business, even more, most likely they will keep it for themselves. So here comes the problem: The carrier does not have the mindset and the muscle to articulate the strategy as oppose to the agencies and marketers who do, but are lacking the ability to control the delivering of the ads to the mobile phones, using the carriers network
 
In a nutshell, nor the consumer neither the carrier or the agencies are taking advantage of the technology, these are the reasons why in countries such as México, where most of the phone are basic ones, the mobile industry is so incipient in terms of volume and results
 
I guess in order to make the most of mobile devices; we all agencies and marketers will have to wait for smartphone penetration growth
 
In the meantime, most agencies are starting to dip the toes in the pool, before taking a plunge

Social Media is the most trendy phrase in the last 12 months in the Digital Industry, however it did not come alone, it is accompanied by a new set of words, such as engagement, connect, free, interact, consumer, experience, that traditional advertisers like to use on PowerPoint and keynotes, but in reality they are never taken into account at the time of walking the talk.

Going from one extreme to another: Back in the 50s word of mouth was the only channel to get the news out to the consumer, and advertise certain products to create the demand. The product itself was the key component to the positive or negative result of the buzz.

On the other hand with the advent of Radio, TV and a long list of traditional media, we are buying trash, such as exercise apparatus, magic pills to lose 20 Kg in 2 days, useless   gadgets, etc. The question is why? And the answer is very simple; Money and Media overpower consumer opinion and product quality.

Nowadays with Social Media, Web 2.0 and New Technologies we are going back to the 50s, because word of mouth is starting to be more powerful than traditional media, and the quality of the product or service have come back to life.

Brands, Advertisers, Publishers and Creative Agencies are facing a completely new paradigm, where the old fashioned world of “money solves everything” is almost obsolete.

Not only basic content is created by the user, but also advertising, recommendations, reviews, video productions, when all combined end up creating some sort of marketing campaign, whether positive or negative, regarding a certain brand or product. This is what I have named “user generated advertising” and Social Media plays a huge role in this new landscape, because it acts as a catalyst and spreads the “message” at the speed of light over the entire Internet community.

If I were a brand I would be very tempted to:

• Invest more money on R&D and create “consumer centred product”
• Make more effort on research and test the products and services “ready” to be launched
• Definitely I would invest to create better online consumer experience
• Manage and be part of the new flow of consumer conversation in the cloud
• Do basic things at a superior level

User experience prevails over 100 features badly executed

Open-source firms have boosted their sales during the first part of the year, by and large because companies all over the globe need to cut costs. Don’t get me wrong; the decision taken by many companies to move in this direction was only a matter of time. Companies were dipping the foot in the pool for so long, when it comes to Open-source such as Red Hat and Apache, but finally they took the dive. It was a matter of time because they had been considering it for a while, the urgent necessity to reduce costs only sped things up. Let’s explain the reasons for this “bold” statement.
The GNU GPL licensed SW once referred as “cancer” back in 2001 by today’s Microsoft CEO Steve Ballmer, has proven all the forecasts wrong.

The model of sharing SW + source code and charging for the support and proprietary plugins & apps has shown an important increase in sales since last year in comparison to “The Big Ones”. Let’s analyze some figures for 2008’s Q4: Red Hat reported a 18% growth in sales (http://tinyurl.com/oyjnr5) while Oracle reported that their sales decreased 5% and quarterly income went down by 7% (http://tinyurl.com/q7z358). We can now catch a glimpse of why Sun Microsystem bought MySQL and later on Oracle bought Sun, but that can be discussed in detailed in later posts.

The following list of reasons for using Open-source as well as the order of importance, was determined by a survey of 1,000 US and European IT Executives (http://tinyurl.com/afktdt):

• Ease of use, implementation and administration
• Performance
• Independence of vendors/providers for support, improvements, and new developments
• It is free and the TCO is reduced considerably
• Connectivity with different platforms

This clearly states that even though the company’s decision for moving to open source was triggered by the need of cutting costs, that was not the key factor to switch at all. This should really keep “The Big Ones” wondering…

As Internet becomes part of everybody’s life, not only 15 to 25 generation, but also to Mature Adults and Children, there is an open window for those who dare to jump through and take the lead over the competition.

Why should your company take Internet as a serious trend that will turn the World head over heels? let’s take a look at the following facts:

-       82% of ABC,D Segments use Internet as a primary source of information before taking a purchasing decision towards a brand, for instance: Cars, Digital Cameras, Houses, Flats, Computers, Special Clothes, Books, Travel, Music… jump and surf the wave or get crushed against the rocks

-       Whether you like it or not, there is no way to avoid people talking and spreading the word all over the cyberspace about your brand or product. It is better to take the bull by the horns and face the digital buzz instead of being stabbed in the back by your unsatisfied consumer or smart competitor.

-       Younger generation spend more time Online than in front of a TV, meanwhile they are “TVing” (this is a word that does not exist, but it should, at least in my vocabulary), they are texting, zapping, listening, talking on the cell, all at the same time, so the question is, fully connected or totally distracted?

Here you have some tips to deal with these facts:

-       Focus on the online experience of your consumer, having a Website it is not enough.  If you skipped the Website story, do not worry, it already belongs to the past, try to create an Online consumer experience

-       If you do not like the idea of being stabbed, create an interaction space with your consumers, and at least get the punches in the face.

-       Think your marketing effort across digital channels; cross-marketing techniques are a powerful weapon to seduce the younger generations.

Strike before dawn and embrace the digital world.

After the conquest, you should not take for granted that your customer will continue buying from you; so Loyalty Programs might a good option, but first let’s try to define what we understand by that.

Loyalty Program is a mix of strategies and tactics to maintain customer preference, and not necessarily need to be based on point accumulation, or in other words based on putting virtual money in customer pockets, you can also create strategies taking into account that all “your customers are humans”, and they have emotions! Later on we are going to elaborate more on this…

Loyalty Programs are based on acquiring debt every time you give points, in other words you are signing a “promissory note” with your customers whenever they choose your products or services.

Above said (“about said” does not sound right, but it will work) you should start by thinking of the finance modelling instead of being creative, and start focusing on names for the programs. Why? Because you have to be sure that your CFO will not kill you, and your customers will appreciate the rewards, otherwise you are going to get killed in vain!

Here are some tips:

-       Study your audience and their purchase behaviour

-       Define you business goals, what are you trying to do? Retain your customers or increase the ARPU

-       Run a finance model to save your life and make sure the rewards are relevant for your audience, in terms of value.

-       Define your reward scheme and your reward pyramid

-       Define you technology platform and logistics

-       Now be creative!